Conviction
We invest when we believe.
Approach
Long-term by design.
Most firms invest in companies that already exist. We do that. We also build the ones that should.
Typical venture
Company→Pitch→Investment
Prism
Thesis→Research→Prototype→Validation→Company
From conviction to company.
Thesis
Identify an opportunity.
Research
Understand the market, technology and distribution.
Prototype
Build before we scale.
Validate
Users. Design partners. Revenue.
Form
Create the company when conviction becomes evidence.
Compound
Capital. Talent. Distribution.
Long-term by design.
Patience
We give good businesses time to compound.
Ownership
When capital alone isn’t enough, we build.
Independence
We follow our own thesis, not market consensus.